Women are the most emotional consumers, and they are of […]
Women are the most emotional consumers, and they are often moved by a good-looking pattern or logo. Successful packaging design can not only catch the eye of the consumer quickly, but also make people feel the product in the package, including quality, grade, styling taste, etc., and generate the impulse to buy immediately. Therefore, the sale of cosmetics, packaging is the first priority.
In particular, many small and medium-sized cosmetics companies do not have enough advertising support to promote the conditions. If you can work hard on the packaging, it is wise to start brand building from the packaging of the product. Packaging design is undoubtedly a vital part of brand building. Unfortunately, among the many small and medium-sized enterprises in China, it is not so much that they can really realize the importance of packaging design and use it as a symbol of marketing and brand promotion.
So for cosmetics, packaging design is to follow certain rules: the first is to be targeted, like 30-year-old and 40-year-old women, the appreciation of color and pattern (aesthetic) is significantly different; second With reference to competing products, after researching their packaging design, we must establish and strengthen our differences on our own packaging; third marketing, packaging in the terminal has the role of silent dumper, packaging sales function promotes packaging It is necessary to consider economic and practical aspects. On the one hand, it is necessary to design the value of the goods to be improved, and on the other hand, it is necessary to meet the material and spiritual needs of the people through its design. The packaging design is influenced by the trade design and is constantly changing. Win the favor of consumers with popular fashion.