The packaging of modern cosmetics has four characteristics

Update:03 Apr 2018

Nowadays, the packaging of modern cosmetics has formed […]

Nowadays, the packaging of modern cosmetics has formed the following four characteristics in the selection of packaging materials and containers, structural design and decoration design:

First, the application of plastic materials and composite materials in cosmetic packaging is growing. The design of packaging containers, especially plastic bottles, tends to be diversified. On the contrary, the use of glass bottles is limited, and only perfumes that wait for high-end cosmetics or cosmetics that are easily dissipated are packaged in glass bottles.

Second, cosmetics bottle specifications diversification. In order to meet different needs, the size of the packaging containers is diversified to facilitate consumer choice.

Third, cosmetic packaging design series. It is usually the logo of the trademark and the typeface of the text, but the different varieties are marked by different colors, water lines or different shapes.

Fourth, cosmetic packaging containers are increasingly adapted to the needs of personalized development. Manufacturers often focus on gender, age, geography, ethnicity, etc., and carry out different packaging for cosmetics according to the aesthetic appeal of different groups of people.

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