Three main features of cosmetic packaging design

Update:29 Mar 2018

1.Variety of cosmetics packaging container specificatio […]

1.Variety of cosmetics packaging container specifications

Due to the intensified competition in the cosmetics market, various manufacturers have invested more and more in cosmetic packaging design. For middle and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.

2.The use of glass bottles is limited.

Due to the inherent shortcomings of glass bottles (such as large, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging design, plastic containers or composite containers are often used for packaging. Cosmetics or cosmetics that are volatile and easily dissipated, such as perfumes, are generally packaged in glass bottles.

3.The packaging of cosmetics should increasingly be tailored to the needs of individual development.

The packaging design of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer demands of different personalities and express the aesthetic appeal of different groups of people in order to successfully realize the sales of cosmetics.

Haoxin plastic as makeup packaging suppliers are always focus on new trend of cosmetics packaging.

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